The Marvel Experience Thailand introducing its attraction at Thailand Toy Expo 2018
May 11, 2018

‘The Marvel Experience Thailand’ launches the newest ‘Digital Hyper Reality’ Themed Entertainment Attraction to be a prominent tourist destination in Southeast Asia.


Bangkok (27 June 2018): For the first time in Southeast Asia, tourism and cutting-edge technology come together to give you ‘Digital Hyper Reality’ in ‘The Marvel Experience: Thailand’, the most state-of-the-art Themed Entertainment Attraction located over more than 20,000 square meters at Megabangna.


‘The Marvel Experience Thailand’ is established to help battle the villains who plan to cause mayhem in Southeast Asia, particularly the city of Bangkok. The Marvel Heroes are ready to set up the Command Center, led by Director Nick Fury, where everyone can train to be an agent of S.H.I.E.L.D. and join forces to fight the villains with Marvel’s mightiest heroes: Captain America, Iron Man, Spider-Man, Black Widow, Wolverine, and The Hulk among others.


The Marvel Experience Thailand’ is divided into two main zones: The Reception Building and The Attraction Zone.

The Reception Building includes the ticket office, Avengers Café, Super Hero Snack Bar, and the Marvel Adventure Zone for kids. The Marvel Experience Super Store hosts an extensive range of Marvel licensed products, including an exclusive selection of ‘The Marvel Experience Thailand’ merchandise. The Holding Zone Beta is the prepping area before the future agents head into battle in the Attraction Zone. This is the active zone where S.H.I.E.L.D agents young and old can join a full two-hour battle alongside the Marvel Heroes in a combination of Immersive Hyper Reality, state-of-the-art interactive and multimedia technology games, and augmented and virtual reality simulations. It’s an awe-inspiring experience, which also includes a 4-D Motion Ride, a 360-degree 4-D stereoscopic projection Dome as well as the chance to come face-to-face with Marvel heroes.

Brian Crosby, Creative Director of Marvel Themed Entertainment, said, “We couldn’t be more thrilled to bring The Marvel Experience to the people of Thailand. Marvel has, and always will be, a story that is grounded in the world outside your window filled with characters like Spider-Man, Captain America, the Hulk and many others all who face similar challenges that we do and rise up to become something more. The Marvel Experience allows fans of all ages  to live out their own adventure and become a part of the Marvel Universe. The collaboration between us at Marvel and the phenomenal team at Hero Ventures has been a labor of love for all involved and I hope each of o


ur guests senses that the minute they walk through our doors at S.H.I.E.L.D. Through comic books, television, film, video games and themed entertainment, Marvel is about story. And THIS story is yours.”


Mr. Rick Licht, the Chief Executive Officer of Hero Ventures stated: “From our success with the launch of The Marvel Experience (TMX) in the United States of America and elsewhere, a number of countries have reached out and invited us to bring TMX to them. As Thailand is a major fanbase for Marvel, we believe that Thailand is the perfect country to which we should bring this world-class adventure. TMX is collaborating with our local partners at Hero Experience Co., Ltd. who will be managing this installation with us in Thailand under the name ‘The Marvel Experience Thailand’ for its first-ever launch in Southeast Asia.  We are extremely excited to join forces with the team from Hero Experience led by both Mr. Noppadon Jason Chirasanti and Mr. Surakiat Thienthong, Co-Chief Executive Officers, who have shown their vast expanse of experience, creativity, and most importantly the passion for all things Marvel.”

Mr. Noppadon Jason Chirasanti, Co-Chief Executive Officer of Hero Experience Co., Ltd., said: “It is our greatest honor and immense pleasure that we have the trust, confidence and collaboration from Hero Ventures to bring ‘The Marvel Experience Thailand’ to this country, and we would like to express our warmest gratitude to all related parties and supporters.  In our quest to bring the most cutting-edge, world-class themed entertainment attraction to Thailand, Hero Experience is proud to deliver ‘The Marvel Experience Thailand’ as a first for ASEAN countries.”



Mr. Surakiat Thienthong, Co-Chief Executive Officer of Hero Experience Co., Ltd., said: “Hero Experience is determined to increase the economic and tourism capacity of Thailand and we want ‘The Marvel Experience Thailand’ to be The Tourist Destination” and an important landmark in the minds of Thai and foreign tourists.  This is a golden opportunity, and it is my greatest wish that The Marvel Experience Thailand will be the ultimate tourism destination where everyone in the family and people of all ages can find enjoyment. Get your tickets now through our official channels and our worldwide distributors.”


            Mr. Surachart Thienthong, Chief Marketing Officer of Hero Experience Co., Ltd., said: “We plan to communicate with both Thai people and international tourists. For Thailand, our strategy is to integrate marketing communication across all media channels: TV, radio, online, out-of-home media, including marketing activities every month. As for the international market, Bangkok is always amongst the world’s top tourist destinations, welcoming millions of visitors every year as both individuals and part of tour groups. We will promote through media and key influencers in each country as well as finding the right travel agent partners to broaden our target groups.”


The Marvel Experience Thailand’ is officially opened on the 29th of June at Megabangna. Tickets are available for purchase at The ticketing counter in the Reception Building  at The Marvel Experience Thailand and ticketing counter at Megabangna (Main entrance, next to Information counter) will make tickets available for sale from the 29th of June.